Although whispers are generally false, they contain grains of truth. While SEO isn't dead, over the years, some elements of it have died or become something completely new. As a result, old-fashioned SEO tactics can now actively wipe out your rankings. Just because something works right now doesn't mean it's going to work next month.
To be successful with SEO, you need to adapt and embrace change. Online businesses are only becoming more competitive. There is a lot of noise out there and getting enough visibility online is becoming more and more difficult. If your competitor spends more than you on paid ads, they get full visibility and you miss the opportunity.
That's not the case with SEO. Here's a list of popular strategies that no longer work in SEO today. Link building remains one of the best SEO strategies you can use to drastically improve your search results. I've seen tons of websites get penalties from Google because they optimize their content too much.
It's not a position you want to be in. This strategy used to give you a lot of visibility and organic traffic. But now there's a lot of content online. Once you know that, you can start putting together topics to write about.
It's the biggest crime most content creators commit. They spend all their time constantly writing new pieces of content and not enough time to put their content in front of their audience. Instead, focus on helping others and refer to your content when appropriate. It has the power to generate thousands of visitors to your website when done correctly.
But if you do it wrong, you better not bother. The next thing you know is that your traffic has completely dropped. Just follow my 5-step SEO audit to quickly get an overview of your SEO status and diagnose any immediate problems. Don't get carried away by people who say “SEO is dead”.
Now's the time to focus on your SEO. SEO is not a dying industry. The SEO industry continues to evolve as it has in recent years. To be successful with SEO today, you need to understand what SEO strategies are working and avoid the ones that don't.
A couple of weeks ago, Bill Slawski posted on Twitter asking if SEO writing is dead. That said, it's still a good idea to understand how technical SEO, such as off-page SEO, works so that your page's headers and metadata provide Google with relevant terms. When even SEO experts tell you that SEO isn't the answer, it's time to put your efforts elsewhere. So in this post, I'll show you why SEO isn't dead and what you need to do to succeed with SEO today.
If you used these tactics and your SEO efforts started to fail, it might be tempting to declare SEO dead.
